Every seven seconds or so, another baby boomer turns 50, according to the Alliance for Aging Research. Thats more than 11,000 new 50-year-olds every day.
And apparently the first thing many of those aging baby boomers do is to rush out and either rent or buy an RV, because the number of baby boomers loading up RVs and taking to the highway is on the rise.
Record numbers of baby boomers are traveling by RV
According to a 2001 study commissioned by the Recreation Vehicle Industry Association (RVIA) and conducted by the University of Michigan, U.S. ownership of RVs is skyrocketing, and the baby boomer market is one of the primary reasons for the increase in RV sales.
More RVs are owned by baby boomers than by any other age group, according to the study, and baby boomers are also the fastest growing segment of the RV market.
"Overall, there is a strong and enduring appeal to the RV lifestyle that is as valid today as it was 20 years ago," says University of Michigan Survey Research Center Director Dr. Richard Curtin.
Why are baby boomers choosing RV travel?
In a survey conducted by Robert Hitlin Associates, the reasons most often cited for the popularity of RV travel were:
- RVs bring the family closer together
- Having an RV creates new experiences
- Having an RV teaches a respect for nature
It probably doesnt hurt that 16,000 campgrounds nationwide cater to RV travelers.
Many RV campgrounds offer swimming pools, recreation centers, evening entertainment programs, snack bars and camp stores. RV campgrounds are typically located near popular tourist attractions and historic sites, making it easy for people to park their RV and use it as a home base from which to explore local points of interest.
RV campgrounds and amenities for every taste
Some RV travelers are attracted to the growing number of luxury RV resorts with facilities such as tennis courts, golf courses and health spas.
Others prefer public RV campgrounds that may have less lavish facilities but offer great scenic beauty and easy access to outdoor activities such as hiking, fishing, kayaking, canoeing, and whitewater rafting.
RVs offer travelers freedom, flexibility and a lot of personal control over where and when they go, how long they stay, and how they spend their time.
RVs provide a home on wheels, with comfortable sleeping and dining areas, well-equipped kitchens and bathrooms, and the ability to tow or transport boats, and sports equipment such as ATVs or snowmobiles. Some models come with luxurious amenities ranging from satellite dishes and flat-screen TVs to fireplaces and gourmet kitchens.
RV travel is more affordable than most other vacations
The overall affordability of RV travel is another reason that RVs have become so popular, and not all RVs are expensive to purchase.
Whether youre in the market for a motor home, a camper truck, or some type of travel trailer, there is an RV to suit nearly every taste and budget.
According to the RVIA, prices for new RVs typically are:
- $4,000-$13,000 for folding camping trailers;
- $4,000-$26,000 for truck campers;
- $8,000-$65,000 for conventional travel trailers;
- $48,000-$140,000 for type C motor homes; and
- $58,000-$400,000 for type A motor homes
According to vacation cost-comparison studies by PKF Consulting, RV vacations are more affordable than traveling by personal automobiles, commercial airlines, or cruise ships. After factoring in the costs of RV ownership and fuel prices, as well as the tax benefits that offset some of those costs, a family of four can spend up to 70 percent less when traveling by RV.
Why are baby boomers having such a profound effect on RV travel? Go to the next page to find the answer.

